Wednesday, April 21, 2004
Here Comes Diageo Low Carb Wines
Diageo to Begin Selling Wines as Low Carb story from Wine Spectator Online Daily Wine News.
Earlier this month, it was decided that alcoholic beverage producers would be allowed to list nutritional content on labels and in advertising. With the still growing popularity of the Atkins Diet, The Zone and The South Beach Diet, the American wine industry was sure to respond quickly.
posted by Unknown
PermaLink @ 4:42 PM
Earlier this month, it was decided that alcoholic beverage producers would be allowed to list nutritional content on labels and in advertising. With the still growing popularity of the Atkins Diet, The Zone and The South Beach Diet, the American wine industry was sure to respond quickly.
Diageo Chateau & Estate Wines will soon begin producing bottle neckers and in-store displays with the calorie and carbohydrate information. For example, point-of-sale materials for the 2002 BV Coastal Estates Chardonnay will state that the wine contains 3 grams of carbohydrates, 124 calories, 0 grams of fat and less than 1 gram of protein per 5-ounce serving.
Diageo, which also owns beer and spirits brands, announced late last year that it would begin including more nutritional information on some of its products. Now it's also launching a print campaign advertising that several of its spirits brands -- Smirnoff vodka, Crown Royal, Johnnie Walker and Tanqueray gin -- have zero carbohydrates.
posted by Unknown
PermaLink @ 4:42 PM
